The primary focus of the Board of Management is to oversee the improvement, beautification, and maintenance of municipally owned land, buildings, and structures within the Business Improvement Area, beyond that provided at the expense of the municipality; to provide enhancements in the business area to create a more pleasant atmosphere for local businesses, and a more customer-friendly experience for shoppers and visitors; and to promote the area as a business or shopping area.

The Board of Management is comprised of eleven directors, two of which are appointed from Norfolk County Council. Norfolk County Council also has the responsibility of appointing the directors to the Board of Management.